Management Team

Organizations   |   Resources

Alicia Celmer is President and Founder of ChannelWorks.

Prior to founding ChannelWorks in 1997, she held management and executive-level positions in channel sales and marketing beginning in 1983 at companies like AT&T Computer Systems, Ingram Micro and AST. As Director of Channel Marketing for start-up notebook manufacturer Fujitsu PC Corporation, Alicia built a channel marketing organization that was able to support and contribute to $160 million dollars in first year revenues. Since founding ChannelWorks, Ms. Celmer has managed major channel strategy, development and sales projects for Computer Associates, Novell and Cisco Systems. Ms. Celmer's comprehensive background in distribution, start-ups and Fortune 500 companies provides a broad and unique perspective on a wide array of challenges facing today's high tech companies. Ms. Celmer is a graduate of Upsala College and received a Masters degree from Pepperdine University.
Email: acelmer@channelworks.com

Michele Hentges, Vice President of Marketing Services,
has over 19 years experience in technology channel marketing. Ms. Hentges held several marketing and sales positions in the areas of channel marketing, product marketing and channel development at Ingram Micro, Xircom and 3Com. While at Ingram Micro she led a marketing team focused on channel development for over 75 emerging hardware and software high-tech companies. Since joining ChannelWorks, Ms. Hentges has developed and executed major channel programs targeted at VARs, Solution Providers, Service Providers, System Integrators and Distributors. Michele's expertise is in defining appropriate target channel segments and developing creative, effective and measurable strategies and programs for companies.
Email: mhentges@channelworks.com

Arlene Ploshnick, Senior Project Manager

Arlene has better than 25 years experience in management and consulting positions in both the corporate and not-for-profit sectors.  She has held sales, marketing, technical, operations management, and   executive level positions with AT&T, Olivetti Corporation,  Keydata Corporation, Robec Distributors, and AJP Consulting. She has facilitated turn around situations for divisions of these major companies and for non-profit organizations such as National Industries for the Blind, WE MOVE, and Visiting Nurse Services of New York. She has also worked with the American Red Cross in both New York and Los Angeles.Ms. Ploshnick has a BA in mathematics with advanced studies at NYU and Wharton School of Business and is certified as a Project Management Professional by the Project Management Institute.

Email: aploshnick@channelworks.com

Bruce Harris, Senior Writer

Bruce Harris has 30 years of experience in marketing communications writing. He has worked on hundreds of corporate, channel, and product marketing projects for dozens of companies, including Apple, Logitech, HP, Hitachi, Palm, Sun, and Zebra Technologies. His wide-ranging expertise includes print and online ads and direct marketing, websites, collateral literature, trade shows, themes and taglines. He has been a partner in a San Francisco creative agency, copy director at a Bay Area marketing firm, and marketing director at a software company. Bruce holds a B.A. in Journalism, and a B.S. in Education.
Email: bharris@channelworks.com

Sam León, Social Media Intern
Sam León has written and directed several student films and music videos.  In the summer of 2008, he was honored with the Best Director award in Columbia College Hollywood's summer high school program.  He is currently studying film at Cal State University, Northridge.  In addition to being very web savvy, Sam has learned how to effectively utilize social media for marketing.  Sam writes for the Daily Sundial and has published opinion articles, music reviews, and movie reviews.
Email: SamLeon@channelworks.com