Sales Tools

Provide ready-to-use tools

Your goal is to help channel partners sell your products and services. Your partners need simple, easy-to-use, and direct communication tools.

Sales materials   These are materials that end users use for one-on-one selling. Examples are brochures, flyers, and datasheets.

Promotional kits   You can use promotional kits to provide channel partners with your company and product information. Your partners can use this information on their Web sites and in their advertising, customer literature, and other promotional materials. Promotional kits might contain your company's logo, product photographs or illustrations, sample copy, and other graphics about your products.

Marketing toolkits   To guide channel partners through a specific marketing activity, offer them a marketing toolkit. A marketing toolkit for conducting a direct mail or e-mail campaign might include complete copy and graphics for developing a letter, as well as step-by-step instructions for incorporating the channel partner's logo and contact information, acquiring a mailing list, finding a mailing house, and following up after distribution.

Intuit: QuickBooks Enterprise Solution Co-Marketing Ki t

        Mirapoint      Pre-Sales Channel Partner Toolkit and Seminar Series development, copy, design and production

       peoplePC      Partner recruiment kit and integrated channel collateral.