"A word to any channel marketing professional charged with developing a partner program – don’t do it alone. Launching a Partner program is a full time job – yet how many of us have the luxury of focusing on one project? I know I didn’t and ChannelWorks became absolutely indispensable to me. They became members of my team, interfacing on my behalf throughout the company and with external vendors. From competitive analysis, terms and conditions, process flows, to collateral design and production, ChannelWorks delivered. Because of them we launched a compelling program - a big reason why D-Link was named one of the five companies who came to win at Interop 2010 by CRN."
Former Senior Director, MarCom and Field Marketing
"Every channel executive must have a "go to" consulting partner whom can help them get those critical projects completed and launched. Channelworks is this partner for me. I have worked with ChannelWorks 3 times over the past 10 years and I have always been completely satisfied and enriched by their deliverables. Regardless of the channel project, they are channel EXPERTS and will provide thought leadership, research, planning and execution to get it done!"
Former Vice President Global Channel Sales
“ChannelWorks played a key role in developing our channel strategy, partner program, partner segmentation and channel communications over the last six months and I consider them to be an integral part of my channel development, sales and marketing team.
Vice President HP Sales for Avnet.
"ChannelWorks worked hand-in-hand with our executives, channel marketing team, operations group and channel sales teams worldwide to analyze our current partner program, develop a comprehensive framework for improving the program and created an integrated suite of marketing deliverables to educate both internal Hitachi Data Systems organizations and our partners on the TrueNorth(tm) Solutions Alliance global partner program. The combination of strategy and execution skills provided by ChannelWorks allowed us to develop, plan and launch a global program offering in a very short amount of time. Our return-on-investment with ChannelWorks was outstanding!"
Senior Marketing Manager, Channel Marketing (EMEA)
Hitachi Data Systems
"When you are launching a new product concept into the market, there are a myriad of channel options available. The landscape can be confusing and choosing the right partners can make the difference between success and failure. ChannelWorks helped us understand our options and created a profile for the "ideal partners" to see our solution. Then, they used their extensive network of solution providers to make introductions to us to potential partners. They really helped us kick start our channel strategy"
“The team at ChannelWorks receives top marks from me in both channel strategy as well as channel tools and resource creation. Their expertise is clearly evident through the brainstorming and creation of new deliverables. I have contracted the team for a variety of projects and will continue to do so going forward.”
Director, Channel Marketing
"ChannelWorks is an outstanding professional organization and is able to work comfortably on a wide variety of projects and with individuals with diverse interests, goals, and personalities. ChannelWorks brings a tremendous depth of channel strategy and their tactical experience ensures that any project they undertake will be on message and deliver the expected results. I have worked with Michele Hentges for many years on a broad range of channel campaigns as well as program development and strategy projects; her work consistently raises the bar and sets new benchmarks for achievement."
Sr. Manager, Strategy and Programs
ChannelWorks was a pleasure to work with as we built our channel program at Hitachi Data Systems. Their knowledge of the channel was not only valuable to our team but also valuable as we "sold" the concept of channel to upper management within the company. I would gladly recommend ChannelWorks and hope to work with them again in the near future!"
Director, WW Channel Go-to-Market Programs